Welcome to the Apprenticeship Ambassador Network

Spearheading the drive to employ apprentices

The Apprenticeship Ambassador Network (AAN) is a group of employers whose main aim is to spearhead the drive to engage new employers to commit to apprenticeship delivery in England.

Ambassadors are chosen to join AAN because:

  • they demonstrate a high commitment to apprenticeships and/or traineeships in their own workforce
  • they have a high profile in their sector or geographical area
  • they represent a diverse range of employment sectors

They undertake their ambassador role (on a voluntary basis) by supporting and influencing a wide range of key stakeholders including schools, colleges, local enterprise partnerships, employers and their supply chains, trade associations and employment bodies. They champion and support marketing, publicity and events to raise awareness of apprenticeships and also mentor other employers.


STRUCTURE OF NETWORK

AAN REGIONS

  • Consist of 9 AAN regions with an employer chair
  • Work closely with Young ambassadors
  • Deliver against a regional business plan to promote apprenticeships

MULTI-REGIONAL EMPLOYERS

  • Are large employers with a multi-site presence across regions
  • Demonstrate activity against AAN strategy
  • Influence key partners

FIGUREHEAD AMBASSADORS

  • Include the likes of MP ambassadors and SME ambassadors
  • Utilise their respective positions to promote apprenticeships
  • Support multi-regional employers and AAN regions in their activities

HONARARY APPRENTICESHIP AMBASSADORS

  • High-profile and influential national/regional individuals
  • Attend high-profile events

OUR STRATEGY

The Apprenticeship Ambassador Network (AAN) is a group of employers whose main aim is to spearhead the drive to engage new employers to commit to apprenticeship delivery in England.

The vision statement, mission and objectives of the network are:

Vision:

The Apprenticeship Ambassador Network inspires and influences people to choose apprenticeships, as a route to create business and individual success across the country.

Mission:

The Apprenticeship Ambassador Network and the Young Apprenticeship Ambassador Network is the movement championing apprenticeships to raise awareness and increase engagement to meet the needs of employers, communities, and individuals across the country.

Objectives:

  • Grow in influence and relevance.
  • Tell our story.
  • Be nationally significant and locally relevant.

Members of the network demonstrate their ambassadorial work primarily against four core activity areas which are:

Storytelling – sharing their positive stories on apprenticeships
Signposting – signposting key partners and individuals towards key information
Celebrating – their successes as employers, individuals and apprentices
Insight – providing insight to Government on apprenticeships

CONTACT DETAILS:

If you need some further information on the AAN please email: [email protected]

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